understanding the value of a mockup for the website

First and foremost, the mockup is meant to provide your web client with a visual representation of how the completed site will look in a browser before you actually spend any time generating the graphics or building the web pages. The mockup becomes, then, a kind of blueprint that both designer and client can refer to when communicating about how the site will look and function.
Easy modification: should the design require any adjustments (witch it inevitably will), you can more easily modify a single graphic mockup then rebuild the code on all the pages on a web site. Most web clients do like to have some say in the design process. Allowing for client feedback during the design phase is a nice way to share the decision-making power and arrive at the best possible final design.Design unification: ultimately, the mockup allows you to put all your design ideas in one place from witch you’11 generate all the graphics for the site and have a single, unified vision of the site’s look and feel as you build the site.

Satisfaction: for many web clients, the site mockup has an emotional component. Not only is an approved mockup a clearly definable milestone within the web design process, but it also provides the client with a great sense of accomplishment toward the finished project.
You should expect, after presenting the initial design to the client, to go through at least three rounds of revisions before the client approves the design. Two rounds are often sufficient, but given the fact that many designers now communicate with their clients exclusively though e-mail and voicemail, three rounds allows you to resolve any possible miscommunication that might naturally occur.
Whether you’11 be designing one, two, or possibly more mockups for your client, be sure to limit the number of revisions the client can make to their preferred design.

Some designers allow for unlimited changes until the client is satisfied. However, in any experience, limiting the number to under five helps keep the project moving forward.If you include some kind of clause in your design contract that states the maximum number of revisions to the design before additional fees kick in, you can inform the client of his or her responsibilities and your expectations in advance. For example, you might want to state that the contract will allow a maximum of three rounds of revisions to the initial and that any additional work beyond this maximum shall be automatically billed at $X hour. This can also help prevent the more aggressive clients from asking more from you then they’ve agreed to pay for.When you’ re ready to begin a new web site project, the very first thing you should do-before you think of designing the site-is determine the ultimate purpose of the site. Start with a few simple questions: why are you building this site? Will the site be professional, fun, silly, or informative? Will the site sell products, information, ideas, or some combination of these things? These are the kinds of the questions you need to ask yourself right now, so read on.

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